KnowYourBaller, our primary brand, operates through two distinct channels. Presently, one of these channels operates within the for-profit sector, focusing on the creation and sale of video clips, utilizing AWS infrastructure, and the youth apprenticeships for filming and production. However, our objective is to transition this aspect of our business into a non-profit foundation. This transition involves restructuring the sale of video clips and the apprenticeship program under a non-profit framework. The purpose of this transition is to align with our mission of supporting youth athletes and academians while fostering community development.
We welcome funding from potential partners to facilitate this conversion to a non-profit model in support of the free clips and apprenticeship programs. Concurrently, the other side of our business will continue to operate within the for-profit sector, offering services such as intensive stats, program filming and production, individual hype/recruiting mixes, and services from our live stats production platform Live5. The profit side of the business will generate revenue from the delivery of these products and services to commercial clientele.
KnowYourBaller’s primary goal is to create a delivery model that provides free performance clips to every athlete for self-promotion. We address the issue of limited access to high-quality performance clips, especially for athletes in lower-income neighborhoods. Our mission is to make personalized highlight reels accessible to all athletes without any cost.
Our Youth Apprenticeship program equips students with technical and leadership skills in a visual arts setting. Apprentices receive a modest stipend while learning to film events and edit footage for social media projects. Additionally, they gain experience in eCommerce administration through our AWS infrastructure.
As apprentices grow, they take on more responsibilities such as scheduling, filming, and post-production. This hands-on program helps them develop real-world skills that promote personal and economic growth.
